We’re a strategic communications firm that’s been helping clients create impact since 1994.

That impact comes in many forms. For a New Mexico-based start-up company dedicated to producing drugs in China, it was creating the company’s branding and messaging, scheduling speaking engagements at high-level industry conferences, placing articles in leading trade journals, and managing its world-wide launch. In less than two years, PaizaBio is the recognized expert on China’s pharmaceutical industry and raising $100 million for a new plant. (We’re almost there!) For Thrive Ice Cream, a novel, nutritional product, it’s creating and managing its web and social presence and helping them break into the healthcare, sports nutrition and retail sectors. For the South Carolina Hospital Association, it was a communications strategy that helped pass legislation by unanimous vote to save the state’s trauma system. For Indiana-based VisionTech Partners, it was a total rebranding, messaging, and PR that helped the private investment group become one of the Midwest’s top angel investing organizations.

We work as a trusted partner, providing insight and counsel to clients who value our experience, our broad knowledge and connections, our innovative thinking and the results we achieve.

Lux is also founder Melanie Lux (Yes, that’s me in the boots.) who serves as chief strategist, creative director, client liaison, and the business development contact. (You’ll want to make a note of that.) I’ve been fortunate to work with clients virtually around the world and in many diverse industries. I’m passionate about what I do for and with clients. I’ve built a team of talented creatives and together we develop and execute complete strategies, websites, videos and TV ads, PR and social media campaigns, and much more.

Oh, I’m also the one with way too many cowboy boots, an assortment of Cavalier King Charles Spaniels and lots of frequent flier miles. Sure, we live and work in a virtual world. But isn’t it better to roll up our sleeves and get to work in person?

Celebrating 24 years in business!


One room over the garage. Several offices. Three states. Many, many great clients. Wonderful employees and creative colleagues. Big ideas and results. All crammed into 24 years. So are we celebrating more than two successful decades as Lux + Associates? You bet we are! Let’s get together for some cake. Or some champagne. Soon!

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Have a business or group that wants to learn more about communicating and connecting more effectively? Lux offers workshops on the following topics:

  • Branding
  • Marketing for Artists
  • Marketing for Business & Nonprofits
  • Marketing for Startups
  • Media Relations
  • Social Media – From the Basics of Facebook to Expanding Your Social Media Footprint
  • Speaker Training
  • Website 101: Creating an Effective “Mothership”

Contact Us for more information.