COLUMBIA, S.C., June 13. 2014 – – Six years after first being named the agency of record for Newberry Count Memorial Hospital, Lux + Associates, Inc., has signed a three-year contract extension with the hospital located in Newberry, S.C.

Terms of the contract have not been disclosed, but Lux is responsible for Newberry Hospital’s marketing strategy, media planning and placement, television production, public relations, and more recently, its social media presence. The account team is led by Lux president and founder, Melanie Lux.

“Lux + Associates is celebrating its 20th year in business this month. Getting a three-year contract extension from Newberry Hospital is quite a gift and an honor. It has been a privilege to work with everyone at the hospital, and it’s a great feeling knowing our relationship will continue,” said Lux.

Newberry Hospital is ranked in the top 10 percent in the nation for joint replacement surgery. The hospital is attracting patients from across the state for hip and knee joint replacements. Newberry Hospital also offers a full line of specialty services, including oncology, wound care, pediatric therapy, surgery, and obstetrics.