ALBUQUERQUE, N.M., February 6, 2015 – – No matter how great the technology or the start-up company, if you’re not relevant, you’re toast. This will be the center of a session led by branding and marketing professional Melanie Lux’s session at the University of New Mexico’s Spring Seminar Series on March 24 at STC.UNM. Lux is the founder and principal at Lux Strategic Communications, a consulting firm that works with global, national and local clients in a wide range of industries.

The Spring Seminar Series is sponsored by STC.UNMMelanie_Lux_LoRes_Feb2015 and is designed to provide entrepreneurs at the University of New Mexico with useful knowledge to assist in launching and advancing breakthrough technologies and start-up ventures.

Lux has three decades of experience creating impact for global, national, and local clients in industries that include health care, high performance polymers, packaging, photonics, steel fabrication, insurance, law, food professing, agribusiness, and more. Her firm, Lux Strategic Communications, has helped clients change industry standards, pass laws, transform community perceptions, and in the case of start-up companies, secure funding and strategic partners.

A particular area of focus is university innovation, angel investing and start-up companies. Lux has worked with Purdue University, Indiana University, the University of Kansas, Health Sciences South Carolina, and South Carolina’s SmartState Program (which includes Clemson University, Medical University of South Carolina and the University of South Carolina) to advance and support technology transfer, commercialization and industry partnerships. She has ghostwritten articles and white papers on this topic and her blogs have been published by Melanie also represents Indianapolis-based VisionTech Partners-VisionTech Angels and oversaw the investment group’s rebranding as the premier source of startup capital in Indiana.

Lux has worked with a number of start-ups over the years on their branding, web presence, investor pitches, and ongoing communications. Her firm currently represents three that are using University of New Mexico technology: EcoPesticides International, SolaranRx and Zocere.