INDIANAPOLIS, Ind., December 1, 2013 – – Stepstone Partners, an Indianapolis investment firm, has selected Lux + Associates to direct its name change and re-branding as VisionTech Partners in February 2014.
Stepstone Partners selected Lux based on the marketing strategy firm’s background in the innovation, technology and startup sectors as well as its experience in branding, website development and strategic communications.
Lux is developing the VisionTech Partners and VisionTech Angels graphic identity, a new website and ongoing communications strategy, which includes positioning VisionTech Partners as the place where inventors, entrepreneurs, investors, universities, and strategic partners converge to share, develop, fund, and launch innovative technologies. In the past, VisionTech Partners has focused its investment activities in Indianapolis, but seeks to establish a greater presence across the Midwest and nationally via a “Virtual Angel Chapter.”
“We’re very excited to be part of Stepstone’s rebranding as VisionTech Partners, and helping them expand their influence beyond Indianapolis and establish closer ties with the state’s major research universities, Purdue and Indiana University, engage more investors and become the preferred source of capital and expertise among startups,” said Melanie Lux, president of Lux + Associates.