There’s way too much noise. Online. On air. In person. You have money to raise. Products to sell. Clients to attract. You have to connect. With your message. Your media. Your strategy. With Lux.

We’re a strategic communications firm that’s been helping clients create impact since 1994.

That impact comes in many forms. For the South Carolina Hospital Association, it was a communications strategy that helped pass legislation by unanimous vote to save the state’s trauma system. For Indiana-based Matrix-Bio, it was careful branding, messaging and PR that helped secure a national lab partner to commercialize an innovative breast cancer recurrence test with the potential to save countless lives. For a southern specialty foods company, catalogs created by Lux drove the sales of millions of dollars worth of pecans during the holidays. (Those were fun photo shoots; we got to eat the leftover pecans”)

We work as a trusted partner, providing insight and counsel to clients who value our experience, our broad knowledge and connections, our innovative thinking and the results we achieve.

Lux is also founder Melanie Lux (Yes, that’s me in the boots.) who serves as chief strategist, creative director, client liaison, and the business development contact. (You’ll want to make a note of that.) I’ve been fortunate to work with clients virtually around the world and in many diverse industries. I’m passionate about what I do for and with clients. I’ve built a team of talented creatives and together we develop and execute complete strategies, websites, videos and TV ads, PR and social media campaigns, and much more. Every day is a field trip, thanks to great clients!

Oh, I’m also the one with way too many cowboy boots, an assortment of Cavalier King Charles Spaniels and lots of frequent flier miles. Sure, we live and work in a virtual world. But isn’t it better to roll up our sleeves and get to work in person?

Celebrating 20 years in business!


One room over the garage. Several offices. Two states. Many, many great clients. Wonderful employees and creative colleagues. Big ideas and results. All crammed into 20 years. So are we celebrating two successful decades as Lux + Associates? You bet we are! Let’s get together for some cake. Or some champagne. Soon!

Our website was not performing: I’d lay awake at night thinking about it. Melanie Lux and her team transformed our website with smart navigation, strong content and great design. It’s also mobile friendly and built on WordPress so it’s easy to maintain. Our website now sells our company instead of holding us back!

Andy Pham, CEO, MyCommunity Mobile, Las Vegas, NV
Testimonial 1

Everyone has a specialty, right? Ours is helping clients we’re passionate about change the world for the better through strategies that are on target and on message. That has taken us down some interesting paths – we helped a global packaging company revolutionize coffee packaging and are currently working with a pharma startup to bring a life-saving stroke drug to market. Here are the industries where we focus our efforts. If you don’t fall into one of these categories, no worries. New paths are good. Let’s talk.

Health Care

The healthcare industry is complex. Our experience is deep; we’ve worked with hospitals and physician practices, medical schools, hospital associations, health insurance companies, and consultants. Our knowledge and insight is a real asset to clients. More

Innovation / Technology

Innovation drives business, whether it’s a new high tech material, a new package, a new app, and new approach to data collection/aggregation. We help clients bring breakthrough technologies to the world. More

Startup Companies

We love the enthusiasm of entrepreneurs, startup companies and investors. The energy and “possibility thinking” are highly motivating. We work with startups on branding, optimizing their value proposition and positioning for funding. More


We don’t limit who we work with and as a result, we’ve worked with some great organizations like adidas/NuMetrex, Sonoco, the South Carolina Bar, insurance companies, CPA firms, arts organizations, resorts, and… More

When it was time to re-brand our investment firm, I remembered working with Lux on a project several years back and liking their work, so I asked for a proposal. Creating a new brand identity and website is personal, particularly for a small company. I was very pleased at how collaborative the process was and the willingness of the Lux team to incorporate our ideas. I am even more pleased with the finished work and our ongoing relationship with the Lux team.

Oscar Moralez, Managing Director, VisionTech Partners, LLC, Indianapolis, IN
Testimonial 2

Lux is a “get it done” firm.

What we do is driven by client needs. Truth is, one size does not fit all. Nor is there a silver bullet. We take time to get to know you, your business, and your goals and objectives. We’re good listeners and even better about ferreting out competitive information. We then put what we learn to work creating an integrated marketing communications approach that’s compelling, connects with the audience and maximizes impact.

Our services include:

  • Branding
  • Strategic Development
  • e-Marketing
  • Key Messaging
  • Internal Communications
  • Issues Communications
  • Print Collateral/Annual Reports
  • Public Relations
  • Social Media Management/Content Creation
  • Trade Show Support
  • Video Production
  • Website Development

Lux has had our account for six years, with phenomenal results! Community perception of our hospital is very positive. Lux develops an annual plan for marketing and produces our television, billboard, point-of-sale, newsletters and ads, as well as managing our social media posts and advertising. The consistent, integrated approach gets results!

Brenda Williams, Marketing Director, Newberry Hospital
Testimonial 3

Some of Our Recent Favorites

Health Care

Innovation / Technology

Startup Companies


Lux + Associates created our website in 2012 and our 2013 annual report. They demonstrated keen insight in positioning the SmartState Program for greater engagement from businesses, potential investors, researchers, and the general public. Lux also produced the best annual report to date.

Regan Voit, Chair, Review Board, South Carolina SmartState Program, Columbia, SC
Testimonial 4

March 5, 2014
My Community Mobile Launches New Website

My Community Mobile Launches New Website

LAS VEGAS, Nev., March 5, 2014 – – MyCommunity Mobile, a leading developer of city-specific mobile apps has launched a new website with the help of its marketing partner Lux + Associates. The startup company currently has about… MORE

December 1, 2013
VisionTech Partners Selects Lux for Re-Branding/Web Project

VisionTech Partners Selects Lux for Re-Branding/Web Project

INDIANAPOLIS, Ind., December 1, 2013 – – Stepstone Partners, an Indianapolis investment firm, has selected Lux + Associates to direct its name change and re-branding as VisionTech Partners in February 2014. Stepstone Partners selected Lux based on the… MORE

November 15, 2013
Zocere Names Lux + Associates as Agency of Record

Zocere Names Lux + Associates as Agency of Record

ALBUQUERQUE, N.M., November 15, 2013 – – New Mexico-based pharmaceutical company Zocere, Inc. has named Lux + Associates as its agency of record. Zocere is developing what could be the first ever injectable neuroprotectant drug for the treatment… MORE


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Have a business or group that wants to learn more about communicating and connecting more effectively? Lux offers workshops on the following topics:

  • Branding
  • Marketing for Artists
  • Marketing for Business & Nonprofits
  • Marketing for Startups
  • Media Relations
  • Social Media – From the Basics of Facebook to Expanding Your Social Media Footprint
  • Speaker Training
  • Website 101: Creating an Effective “Mothership”

Contact Us for more information.

We enjoy working with Lux. Melanie is always available to talk through an issue or flesh out a creative idea. She’s one of the team. That’s really important to a startup company like Zocere.

Wayne Laslie, CEO, Zocere, Inc., Albuquerque, NM
Testimonial 5

Or email. Or text. Or message.

Just don’t miss the opportunity to connect. The very best relationships start with a conversation —coffee optional. Take the next step. Now.

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New Mexico Office
369 Montezuma Avenue #514
Santa Fe, NM 87501

South Carolina Office
141-F Pelham Drive, #224
Columbia, SC 29209